Business

Services

Expansion and Brokering Services
Business Development and Optimization
Product Roadmaps

Expansion and Brokering Services

Market Research for Build versus Buy/License Decisions

Each time you evaluate product line enhancements, you face a build versus buy/license decision.  
Once you’ve defined  your new product or features, and have defined your internal level of effort, 
you’re faced with the daunting task of evaluating the current market.  Finding the most optimal 
candidate from which to buy or license technology, and negotiating a relationship in time to take 
advantage of your window of opportunity are the keys to successful market capture.

Thought Engineering, with its worldwide network of technology partners, can significantly reduce 
your time-to-market.  We can assist you in quickly identifying candidates and negotiating the 
technology licensing agreements or acquisitions required to get to market and capitalize on opportunities.

Merger & Acquisition Planning and Management

Whether you’re looking to acquire a technology company or interested in being acquired, Thought 
Engineering can help.

Thought Engineering has the experience you need to get through the process with minimum pain and 
and maximum gain.  We can assist with company valuations, market research, candidate mining/contact,
 and relationship management.

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Business Development and Optimization

Strategy Development

Objective evaluation of your business strategy and current market conditions and opportunities is 
often challenging at best.  Getting a 3rd party opinion is often the shortest path to identifying market 
opportunities and optimizing your success strategy.

Thought Engineering can provide expert analysis of your company, your current markets and 
positioning, and help you sharpen your focus to ensure that you’re on a growth path and not in a 
holding pattern or declining market.

Channel Expansion

Many small-to-medium sized companies grow their sales channel via the path of least resistance.  
Often, new resellers are found specifically when hot leads dictate a requirement to satisfy local 
installation and support of your products.

Obviously, a more proactive, strategic approach would be to analyze your products and target 
markets, identify specifically where your target customers are located, and establish 
distribution/reseller channel specifically to capitalize on those markets.

Thought Engineering has extensive experience in channel building.  We can be your “Relationship 
Enabler”.  Our industry experts  can help you target key markets, identify channel leaders, establish 
relationships, and negotiate mutually optimal channel strategies.

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Product Roadmaps

Product Roadmap Assessment, Definition, and Execution

The majority of industry leaders have not gotten where they are purely by chance.  They have been 
diligent in analyzing their product strengths and weaknesses, and mapping out a path which 
guarantees them a market lead and competitive differentiators.

Thought Engineering can provide an in-depth evaluation of your product and technology strategy 
and help you define and execute a roadmap that will provide you the differentiators you need to 
be a dominant player in your target markets.

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